About

After working in customer support for nearly ten years, Uve Steinmann noticed five things...

  1. Many customers have small frustrating problems with simple answers, but do not know who to turn to for answers.
  2. Many customers could not get issues resolved because of vendors bouncing the customer around.
  3. Many customers were "sitting ducks" due to...
    • missing backups,
    • out-of-date software,
    • and lack of a few basic pieces of knowledge.
  4. Many customers spending a lot of money trying to get what they needed but ending up buying what they did NOT need but still not having what they DID need.
  5. Many customers are quoted a minimum amount they will owe rather than a capped amount. After the sale, the vendor starts to nickel and dime or rather $50 and $100 them.

In a nutshell, customers needed a comprehensive one stop shop for advice and help with their computers.


Square and Simple was founded on the Golden Rule - do to other as you would have them do to you - to fill that need.